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With the help of any friends that could lend a hand, Shannon, Atkinson, Morton, and Haberlan worked for eight months to transform the back of the building into their now vintage shop. When Shannon’s father (Andrew Shannon of Shannon Formal Wear) decided to move his business from the Gateway Mall to the former Spigot location at 1630 O Street, Exclusive Hype saw it as an opportunity to take their online-only collection to a brick and mortar location. The four childhood friends began selling through Facebook groups dedicated to vintage and their Instagram page, while also setting up pop-up booths at events like Lincoln Calling. In the past five years, similar vintage streetwear stores in larger cities have gained notoriety while 80s and 90s nostalgia and hunting for vintage labels is having its heyday.

Not only had their vintage finds held their value, but they’d gone up over time. “It kind of turned into a huge collection and then we were sitting back looking at it, and we were like, man, this stuff is worth some money.” “We've just been collecting ever since we were kids, honestly,” Atkinson said. Shannon has found sneakers a few times for just over $100 that were worth closer to $1000.

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Over time, they learned how to spot a fake label and how to tell if a t-shirt is truly a vintage gem (for instance, if the shirt is made with a “single stitch” instead of the two lines of stitching that is made today, it means you’ve hit the jackpot.)

“We’re looking for the gold,” Shannon said. Searching for vintage jerseys and band tees, Tommy Hilfiger, Polo, Supreme, Nike SBs, and Jordan Retros became something like a lifestyle. Lincoln Southeast graduates Hunter Shannon, Garrett Atkinson, Tabor Morton, and Keenan Haberlan grew up together and developed a passion for pop culture, sports, skateboarding, and the material culture and fashion that came with it. Hunter Shannon, Garrett Atkinson, Keenan Haberlan, and Tabor Morton By Madeline Christensen At downtown Lincoln’s newest vintage streetwear store on O street, “look good, feel good” is a phrase to live by.Įxclusive Hype began as a way for a group of friends to share their love of sneakers and t-shirts from the 80s, 90s, and early 2000s with the Lincoln community.